Media Curmudgeon: Comments from J. William

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December 11, 2003

Comments from J. William

Comments from J. William Grimes (ex-CEO of ESPN, Univision, MultiMedia, and Zentih Media).
Charlie, good thoughts about radio. Radio revenue is declining primarily because listenership to radio stations is declining. Arbitron is now reporting for the 2nd year in a row----8 books----of audience declines in top markets. Also, radio has maximized its CPMs and is now (rightly) losing share to other media. WCBS AM , for example, now running 40 30's per hour and listerners are finding new alternatives. Profit margins, hoever, are higher than ever, so "decline in programming quality" should not occur, despite your worry.

Radio stations do sound alike everywhere, even the same format on the same frequencies in many markets. I totally share your worry of lack of innovation in programming. As a conservative, I neverthless favor a reregulation of the medium with much smaller station ownership caps.

Bill Grimes

Posted by Charles Warner at December 11, 2003 11:44 AM

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