Media Curmudgeon

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November 18, 2006

AOL is OK

Here is a an edited comment from someone smart and in-the-know, but the person was hesitant to let me use a name, something I don't like to do. Nevertheless, the comments tend to contradict--no, "up-date"-- what I wrote in my blog about AOL and Randy Falco cleaning up the sales operation. I thought I ought to publish it in order to be fair:

"Good points for Falco, but AOL has made serious strides with the ad sales organization over the past two years. The new blood with Kathy Kayse replacing Michael Barrett has made a huge difference. The deadwood and "buddy system" from Michael's days are gone. The quality of the salespeople has turned the corner on all counts.

The (sales)people at AOL I have met were most impressive, especially the salespeople who went over the AOL revenue goal by 15% in 2005. They were buttoned up and were knowledgeable about other forms of media, in particular, TV. My bullshit detector didn't go off...(when I met the salespeople from the San Francisco office).

In short, they get it!"

Therefore, I stand corrected...at least in part...because it looks like AOL, partially at least, is now carrying Time Warner. There's a switch.

Posted by Charles Warner at November 18, 2006 08:55 PM

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